+20% calls · +40% online bookings
How an optical chain increased its calls by 20% and its online bookings by 40% thanks to Local SEO
A local business with several clinics needed to increase visibility, generate more calls, and secure online bookings steadily. Here’s what we did.
Improve the local SEO of each clinic
Results that didn't arrive and little local visibility
An optical chain in the United Kingdom came to us after working with another provider without seeing real improvements. The listings weren’t ranking, calls weren’t increasing, and online bookings were minimal. They needed a clear strategy executed by specialists to stand out in several cities consistently and increase both calls and bookings.
Business pain points:
- Low visibility on Google Maps
- Few calls from the listing
- Very limited online bookings
- Basic web SEO without a local focus
- Lack of strategy and sustained execution
The objective
Increase visibility, calls and bookings in all their clinics
- Rank the Google Business Profile listings at the top locally
- Increase direct calls from Google
- Generate online bookings from the website
- Improve the local SEO of each clinicc
- Create sustainable results in various cities
Improve the local SEO of each clinic
The Local SEO strategy that transformed their digital presence
Advanced optimization of the Google Business Profile
- Optimization of the business name with relevant keywords (complying with Google guidelines)
- Selection of main category + secondary categories
- Complete and updated attributes
- Strategy of professional photos and videos
- Active response to reviews
- Weekly publication of specific posts
- Comprehensive inclusion of services
- Strategy for acquiring genuine reviews
Local SEO on the website
- Creation of local pages by city and services
- On-page optimization for local terms
- Content like “best services in the area”
- Authority reinforcement in each location
Citations and directory presence
- +100 relevant citations for the niche and country
- Update on Bing
- Registration in authoritative directories for local keywords
Support with Google Ads (while the SEO was growing)
The support with local campaigns helped generate calls and bookings while organic SEO gained strength
Success story
Visible results in maps, calls and bookings
The improvement was clear in all of the chain’s locations
Visibility increased, the map turned completely green and users started to contact consistently
+20% calls
from the Google listing
+40% bookings
online from the website
True stories
Real testimonials
Our approach
Our approach makes the difference
1. Clear strategy, planning and flexibility
2. In-depth market and competition analysis
3. Efficient communication and deliveries (Slack + Asana)
4. Continuous monitoring of real KPIs
5. Continuous monitoring of real KPIs
Our team
Our team
David Jornet — Co-founder & Growth
Toni Navarro — Co-founder & Operations
Shall we talk about your project?
Do you want your local business to be the next success story?
Schedule a free consultation and we’ll show you how we can increase visibility, calls and bookings in your business.
